Mystery Shopping

Mystery Shopping

At Epic, we collaborate with clients to make sure their quality of goods and customer service is not compromised and pricing policy towards retailers is not violated through Mystery Shopping. Having our experienced anonymous shopper(s) paying visits to retail shops/ outlets to validate adherence to relevant SOPs (shelfing, pricing and customer service etc.), we support clients to constantly keeping a close watch over market happenings.

Service Area(s)
  • Service Audit (to ensure compliance with product/ customer service policy)
  • Price Audit (to check whether or not the product is being sold at price lower than the agreed one with retailer to avoid price violation)
  • Shelf Audit (to ascertain if the product placement is in compliance to what is agreed between the clients and their retailers)
How-Tos
  • Understanding the project scope, agreeing on KPIs and contract signing
  • Hiring and training Mystery Shopper(s) as per project requirements
  • Paying agreed number of Mystery Shopping visits (daily/ weekly) in assigned shops/ outlets while ensuring the anonymity of the visitor
  • Making sure demographical variations (age, gender) throughout the project
  • Designating an experienced team supervised by Project Manager to keep client updated through proactive reporting on daily basis or as agreed
  • Presenting audit reports on services, pricing and/ or placement of product(s)
Proven Competence & Competitive Edge
  • Possessing well trained team of 300+ Mystery Shoppers nationwide
  • Replacing mystery shoppers on weekly basis in every area to ensure anonymity
  • Designating individual supervisor in each city as per need
  • Having 10 cities within geographical reach and 20+ cities within physical reach and thus having strong control on the project from step 1 i.e., from mystery shoppers’ hiring to ensuring KPI achievement as agreed
  • Facilitating clients through strong Marketing Services team to deliver desired results against every mystery shopping assignment
  • Providing proactive reporting regarding projects’ progress on daily basis through Project team working under the supervision of experienced Project Manager